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How a simple ribbon took AIDS from taboo to trendy cause

As we all know, the red ribbon signifies support for HIV/AIDS. Nowadays, there is a ribbon for every cause.

But... how did the original idea of a ribbon to symbolise a cause come about?

Read or listen to the fascinating backstory of how the concept was born here.
A podcast by Roman Mars of 99% Invisible via Slate.

Photo credits:
Ted Eytan/Flickr
Visual AIDS

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To minimise the impact and further transmission of HIV, other blood borne viruses and sexually transmissible infections. To reduce social, legal and policy barriers which prevent access to health information and effective support and prevention services.