STYLEAID began its life with the WA AIDS Council 19 years ago. Since then, the event has developed its reputation as the number one fashion fundraising event in Perth.
In 1998, Tami McMahon (then the Councils Fundraising coordinator) explored events around the world which aimed to raise funds and awareness around HIV. One particular event held in both New York and San Francisco incorporated fashion, hair, makeup, fine dining and an auction. This idea had been implemented a year before in Melbourne and was named STYLEAID. Resonating locally, the moniker STYLEAID was employed in Perth.
The first event was held in the ballroom at the Hyatt Perth. 400 guests indulged in a specially designed menu and fashion from a range of local designers, retailers and well known Australian designers.
The designers for the inaugural event were Avatar, Saba, Morrissey, Akira Isogawa, Ruth Tarvydas, Third Millennium, C Design, Ray Costarella, spppsssp, Fiona Andrews, Lisa Ho, Esprit, Marcs, Trent Nathan, Alex Perry, Jane Lamerton, Perri Cutten, Simona, Harry Who, Cartier, George Gross and Myer Imports.
The event was hosted by former Miss Universe Kerry Anne Wells and the major sponsors were the Hyatt Regency Perth, United Distillers, Matilda Bay Brewing Co, San Pellegrino, Street Design, Touchstone Colour and Picton Press.
Supporting sponsors included: Cartier, Carberry’s Model Agency, Jemma International, Spiers Models, Ashton Admor, EMI, Columbia Tristar, Clues, Villa Bianchi, Paul McClurg for Hair.
Committee of 1998
The very first STYLEAID committee was made up of: Aaron Davey, Anthony Harden, Emma Phillips, Paul McClurg, Aly May, Paul Oswald, Lyn Marie Hegarty, Joanna Calder, Judy Carr, Mark Reid, Chelsea Bosenberg, Terry Larder, Melissa Preston, Annette Hasluck, Diane Redmond, Nana Neil Van Zee and Nina Tulic. The very first committee was chaired by Trish Langdon then Chair of the WA AIDS Council. The WA AIDS Council STYLEAID Event Manager was Tami McMahon.
The very first STYLEAID Program
Just 24 pages in length, the program featured sponsor ads, information about the designers involved, personal stories from three people living with HIV and a thank you page.
The very first welcome
As Trish said in here welcoming page of the magazine: “This inaugural event combines fashion and fun whilst raising much needed funds to deliver services to people living with HIV/AIDS in Western Australia. The fashion industry has, and continues to be, strong supporters in the fight against HIV/AIDS. Tonight we see their support, and that of all the sponsors and volunteers that have made this event possible.
The very human impact of HIV/AIDS has powerfully shaped many lives and the attitude of the community. Who can forget the images and the stories of people living with HIV/AIDS - the flickering light illuminating the faces of families and friends at Candlelight Vigils, the powerful and colourful display of remembrance quilts, and the image of a Princess hugging a person living with HIV/AIDS. It is with this remembrance, and our history, that we continue the vital work of the Western Australian AIDS Council.”